Street life is not predictable. Sriyono, a former billionaire, is now selling dumplings around. However, thanks to the appearance of an eccentric, billionaire predicate it seems to be re-assumed.
Being a traveling salesman dumplings with all-pink clothes and accessories made famous Sriyono, especially in cyberspace. Former billionaire had also been a guest star on a television station. In fact, there is an offer to play a soap opera. All that he did for the sake of seeing his son.
Last week (16 / 1) Indopos trace route Sriyono sales in the region to the upper middle class in Gandaria Road Central, South Jakarta, no one knows his name. But, when called Siomay name Pink (Sriyono merchandise), most residents who met to recognize. Start bemo driver, security guard, motorcycle taxi, until the children.
Pink dumplings also becomes the identity of the man from Klaten, Central Java, it's in cyberspace. The search engine Google calls 83,500 results refer to the business carried on Sriyono dumplings while traveling on a pink bike.
Sriyono a hot topic among the community of entrepreneurs. Because, in addition to selling the costumes and flashy equipment serbapink, persistence in entrepreneurship into its own inspiration.
''Maybe because I was considered eccentric. That's it. But, I do not know, I just enjoy these moments,''he said while serving customers. He was also mix seasoning dumplings from a pot tied behind pink pink bike that has been modified with a number of wooden boxes are also colored pink. In front of the bike there are two baskets pink with two pink teddy bear sitting in it.
Sriyono also wearing a pink shirt, pink shorts, pink hat, as well as hours and even pink earrings, however, behind the quirky appearance, the story of the struggle of life saved is quite complicated.
Sriyono success story began in 1969 when the man born in Klaten, 21 July 1954, it traveled to Jakarta to be a car sales. At that time, all of a sudden he was very fond of dumplings and decided to learn how to make the food. He then studied at a Chinese descent from the island of Bangka.
It was he who taught Sriyono make dumplings. Sriyono full year worked without salary to get the secret recipe of the seller's dumplings. Several years later, the teacher died and bequeathed to Sriyono Siomay business. In the 1980s, Sriyono ventured to start a business tour in Jakarta dumplings with venture capital with some friends.
Various means taken to raise the business. Began to make dumplings fleet bike tour through establishing small shops. Top of success achieved in 1996 when he managed to make the outlet mall on one of the elite in the capital, the Plaza Senayan.
Sriyono is the founder and owner of outlet Siomay Senayan with several branches. Business income when it reached USD 2 billion per year. He enjoyed success selling dumplings with bachelor status. Sriyono recalled, lived in the capital city with abundant money when it's like living in paradise.
In fact, business was so strong that when the crisis of 1998 hit the capital is not reduced. But, he actually was able to establish outlets in several other places. April 1999, Sriyono decided to end the single and married the daughter of a policeman.
Marriage is not condoned his wife's parents then become a time bomb for life Sriyono. Arguments for the sake of argument continues to appear so that the concentration Sriyono the business began to decline.
At that time, he became the only entrepreneur dumplings who sign a contract with Kentucky Fried Chicken franchise outlets (KFC). He supplies the dumplings in dozens of KFC outlets in Jakarta, when it has a special menu dumplings.
However, the issue of households that would not go over it slowly make its business management collapse. Finally, Sriyono forced to sell the patent rights Siomay Senayan and his efforts were shut down. Early 2004, after 4 years, 7 months married and endowed with two children, namely Peksi Sapphira Miradalita (now 11 years old) and Pramesti Goddess Angelita (now 10 years old), the wife sued for divorce Sriyono. ''I remember. (It was) just clothes that cling to the body that I have,''he recalled as he gazed.
After the divorce, the wife then retreated and brought along two children Sriyono. Since then she has never again met two of his heart. The bankrupt condition, Sriyono had housed a former business colleagues.
He also had received financial aid and try again pioneering effort all around from zero dumplings with the initial concept, namely a dozen fleets around dumplings. But, in 2008, the business was bankrupt again. ''I always remember and miss my child who is not restrained makes me unable to concentrate,''he said. Failure this time make Sriyono depressed.
He also chose to be homeless and living on the streets of towns of Jakarta. Every night, she slept moved, from the bus stop under the bridge to and from the street to masjidmasjid. Until 2009, Sriyono choose settled in Masjid Al Bina in Senayan area.
After several weeks of living there, suddenly he gets financial aid from a recitation of pilgrims who know her background as a businessman dumplings. ''At that time I was given a capital of USD 1 million to start a business again,''he said.
Beginning in 2010, Sriyono also already has outlets in malls dumplings Pasaraya Blok M is called Siomay Maestro. However, again because they live lonely and longing to two hearts, disturbed concentration in business. He was again bankrupt. Until now, Sriyono still owed to the management Pasaraya USD 13 million.
On the verge of desperation, a month before the month of fasting, 2010, he racked his brain and got a brilliant idea. Namely, the re-start the effort around the dumplings, but with the appearance of an eccentric.
Hopefully, when he becomes eccentric, the child will know and he can met her two parted after five years without news. Sriyono also decided to wear the color pink as uniformly selling. Pink trinkets were subject to trade around.
He is also trying to look at each momentum in Jakarta where many of the assembled public. Sriyono eventually dubbed the''mascot''in the event Car Free Day Car Free Day, aka applied once a month on the main streets of Jakarta. ''More and more people who know me, an opportunity to be reunited with my children getting bigger,''he said.
But the effort appears nyeleneh it not as easy as he imagined. Every day, even until now, Sriyono must be willing to ridicule those who pass. Quite often their words are very harsh and piercing hearts. Not a few who thought Sriyono is a transvestite who nyambi selling dumplings during the day and''practice''during the night.
But, after finding the child, insult and contumely was met with smiles and sincere hearts. In fact, now he already has 34 pink shirts, 18 pairs of pink slippers, 12 hats pink, pink 3 hours, 3 pairs of sunglasses pink, pink necklace braces, pink earrings, and three pairs of pink shoes.
The efforts appear eccentric bore fruit when he emerged as a topic in Twitter and BlackBerry Messenger. Its popularity rose when the story was published on the site kaskus.us business.
Mid-December 2010, an English-language newspaper in Jakarta with a full load images Sriyono pink accessories. As a result, last week, the beginning of January 2010, a national television managed to bring together Sriyono with the child.
''At that time, a sense of infinite delight. I am grateful that they acknowledge me as a father, even though they have a stepfather-rich British citizens,''he said, this time with a sob.
Shown on television Sriyono profitable for business. In the past two weeks, the turnover is usually only sell around USD 200 thousand per day increased five-fold to USD 1 million per day. Many orders in large quantities so that the revenue selling around terdongkrak. Since last week, an industrious businessman offered to open a franchise dumplings Sriyono Yo Pink at several locations in Jakarta.
He also got an offer to play a soap opera. Rundown casting schedule by a production house also has in his hand. So, what to do now? Sriyono states, he still plans to continue selling the business and will open a small shop in Jalan Otto Iskandar Muda, Jakarta. He is focused to achieve success again with Yo Pink Siomay it.
''I want my child to his father proud with the seller of this pink shirt dumplings. I will rise for the sake of my daughters,''he said then smiled.
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